Virgin Media will start airing more UKTV shows thanks to the new deal that will see the pay TV platform double its number of UKTV programs. With the new deal, Virgin Media through its TiVo box will air more than 10,000 hours of programming, which will only be available on the latest UKTV Play app.
The programming list will include will include ITV, US, Channel 4 and BBC as well as some free-to-air channels such as Drama, Really, Dave and Yesterday. The channels each have several new shows; for instance, Dave will have Alan Davies: As Yet Untitled and Hoff the Record.
The viewer will enjoy American imports such as Parks & Recreation while also get the best of BBC Box classics that will include Sherlock, Doctor Who, and Luther. UKTV revamped its exclusive pay channels such as Eden, Channel W, Gold, Good Food, and Alibi by increasing the number of shows.
UKTV’s Chief Commercial Officer, Simon Michaelides expressed the value of partnering with Virgin Media in the move to enhance its pay TV offer for its esteemed customers. The move aims to give Virgin Media subscribers unique access to an all-inclusive on-demand package for content from UKTV.
According to the UKT’s chief digital entertainment officer, David Boucher, UKTV customers will have a broad range of programming because UKTV will be airing more shows than any other pay TV platform. UKTV has been keen on enhancing its leadership in entertainment, which is why it introduced the new UKTV app allowing their customers to watch what they love in a way they prefer.
Given that, UKTV and BT struck a deal last year that gave BT customers access UKTV programming for the first time. The deal included seven-day catch-up rights for all channels, which allowed subscribed BT customers to watch any show they missed.
The new deal with Virgin Media only goes to demonstrate the direction in regards to growth that UKTV is taking.